| I came across the term "Search Engine Optimization" | | | | EXAMPLE: "Buy Computer Parts: Computer Parts |
| about a year ago when I was trying to help a friend of | | | | store, Laptops, Desktop Pc's" |
| mine manage some of his websites. His website | | | | This is a SEO Friendly website with it's top 4 search |
| administrator at the time was a sort of genius in the | | | | terms in the title. |
| field of SEO, so I started to ask questions and got a | | | | 4. Keywords - Finding the most searched keywords is |
| quick lesson getting me started in the learning process | | | | not as hard as you would think. Yahoo has a free |
| of building a SEO website. In this intro article I am going | | | | keyword tool at . This tool allows you to put in a |
| to explain SEO, and give you a few starter tips that I | | | | keyword and it will give you a list in order of all the top |
| think will help you begin to get placement in the search | | | | search terms under that keyword, and how many |
| engines. | | | | times they have been searched last month. This is a |
| 1. What is SEO, and how does it work - Search engine | | | | valuable tool because you can see which keywords |
| optimization is the process of adjusting you website to | | | | are going to bring traffic to your site. It only shows you |
| get the attention on the major search engines such as | | | | how many times the search term was looked at in |
| Google, yahoo, and MSN. The search engines crawlers | | | | Yahoo, so I multiply it by 3, so that I get a round figure |
| look at the content of every website and sort them | | | | with Google and MSN included, so it the tool say 1500 |
| for most important to least important. | | | | in the last month I estimate 4500 for all 3 search |
| 2. NO NOT BUILD A FULL FLASH WEBSITE! The | | | | engines. This a tool you will use often while doing your |
| search engines cannot read flash, so in order to even | | | | SEO research for your website. |
| stand a chance you have to have html in your | | | | 5. Use both high traffic and broad search terms - |
| website. Top three forms for your website in my | | | | when picking you search terms you can pick a few of |
| personal opinion are html, php, and Coldfusion. The | | | | the high traffic search terms, but also be sure to look |
| search engines can easily see all of these three | | | | and broad 3 and 4 word search terms that the major |
| programming codes. I'm not saying you can't have any | | | | companies might not be interested in. |
| flash, I am just saying make sure that the majority of | | | | EXAMPLE: Computer Store (High Traffic Search |
| your site is in html, php, or Coldfusion. | | | | Term) vs. Computer Parts Store (Less Traffic Higher |
| 3. Page Title - You page title is one of the most | | | | Potential Of Getting On The Front Page of the Search |
| powerful items on your website and usually the most | | | | Engines Sooner) |
| over looked. Most people will put in the title "Welcome | | | | I will be adding more SEO articles on my site and ezine |
| to website.com" and that is it. You need to find out the | | | | in the days to come. If you would like more information |
| key search terms for your website and fill your | | | | please check back in a few days and I will have more |
| website and title with those keywords. | | | | post. |