| There are various ways to promote your business. | | | | mind. |
| Direct response promotion is immediate. But | | | | So what are some marketing ideas to use for your |
| businesses and consumers are bombarded with | | | | company: |
| advertising every hour. They include: | | | | - Video Message Pens-this is a pen with the capability |
| - Radio | | | | of displaying up to 6 different messages through a cut |
| - TV | | | | out in the barrel of the pen. When you "click" the pen |
| - Outdoor advertising | | | | to write, the message appearing in the barrel rotates |
| - Flyers | | | | to the next message. You can also have your |
| - Infomercials | | | | company name and address imprinted on the barrel. |
| - Print-(magazines, newspapers, etc) | | | | Great leave behind at sales presentations, with |
| With so much advertising presented to you daily, how | | | | customers and at trade shows. |
| do you maintain your customer's mind share in the | | | | - USB Drives-all computers today come with USB |
| marketplace? | | | | drives. You can place your company logo and |
| Promotional product, sometime called advertising | | | | message on the outside of the drive. The drive can |
| specialties, is a solution that has been around for over | | | | contain customized product messages, drive people to |
| 200 years. The industry can be traced to | | | | your web site etc. |
| commemorative buttons issued in honor of George | | | | - T Shirts-when someone is wearing your t shirt, they |
| Washington's inauguration. | | | | are advertising your company, services etc. These are |
| Wikipedia defines promotional items or promotional | | | | great handouts at experiential marketing events (i.e. |
| products as: | | | | college spring break) and other guerrilla marketing |
| "articles of merchandise that are used in marketing and | | | | venues. |
| communication programs. These items are usually | | | | - Computer laptop bags-as an example-a well know |
| imprinted with a company's name, logo or slogan, and | | | | college's law school hands computer lap top bags out |
| given away at trade shows, conferences, and as part | | | | at incoming orientation. The bags have the college |
| of guerilla marketing campaigns." | | | | name and logo. They are a walking bill board. |
| Promotional Products is a multi-billion dollar industry. | | | | - USB Hubs-it is a hub that connects to your computer |
| According to Timothy M. Andrews President and CEO | | | | via a USB socket. The hub has multiple USB |
| of Advertising Specialty Institute, 2007 sales reached | | | | connections allowing multiple USB connections to your |
| $19.6 Billion, up 5.4% from 2006. | | | | laptop or computer via one USB port. The hub is |
| The marketing approaches you take are only limited | | | | imprinted and sits permanently on your desk top |
| by your imagination. With the age of the internet, you | | | | offering visible advertising of your company and brand. |
| can search websites for product ideas. You can use | | | | These marketing devices create long term brand |
| distributors to provide expert guidance in this type of | | | | reinforcement for your company. Your customers |
| marketing. A distributor has access to all promotional | | | | remember your company each time they use it |
| product manufactures. | | | | because your company's name or logo was imprinted |
| One of the oldest distributors in the country, dating | | | | on it. Using this type of marketing keeps your name |
| back to 1920, is Larick Associates Inc. Their website | | | | recognition long after immediate promotions fade from |
| contains almost 800,000 items to peak your marketing | | | | your audience's mind at pennies per impression. |