| Promoting a local neighborhood computer repair | | | | distribute than brochures. Flyers can serve as |
| business can be challenging when a business is in its | | | | effective announcers of the business’ soft or |
| start-up stages. This the period where the business | | | | grand opening. The flyers can double as discount |
| has to build up a client base and spread awareness | | | | cards or they can contain coupons that entitle |
| about the business. When a start-up business is limited | | | | customers to certain privileges or marked down rates |
| to a small marketing fund, a simple but still effective | | | | on certain services. Flyers can also double as special |
| and direct marketing tool is cheap printing of small | | | | gift coupons that enable free PC accessories to the |
| printed materials such as flyers and brochures. Below | | | | first 100 customers. Cheap printing services is offered |
| are some effective print materials that can be used to | | | | by online printing services that offer them at |
| market a local computer repair business. | | | | discounted prizes. |
| • Brochures-Brochures are handy but | | | | • Posters-Posters may be larger than flyers |
| complete mediums of information about the services | | | | or brochures but they can just be as effective when |
| or products of any service or store. In the case of a | | | | placed in a strategic location for maximum marketing |
| home computer repair business, detailed service | | | | potential. Posters placed in areas with a lot of locals |
| information should be provided in order for customers | | | | can be remembered. For example, posters can be |
| to identify the service they will require. Brochures also | | | | posted near or beside the bulletin board of a residential |
| enable the use of graphics and photo images to | | | | gateway, transport terminal or mall entrance. They can |
| supplement the information. Brochures are handy and | | | | also be posted in church and social clubs. Posters can |
| easy to pass around a residential area and office | | | | be highly graphic and attract attention with full-color |
| buildings. | | | | printing. |
| • Flyers-Flyers are even handier and faster to | | | | |