| Are you tired of the revolving-door, thankless PC | | | | - Keep your survey relatively short and simple. |
| repair job? There is a better way, and the path to | | | | - Mail or e-mail your survey about four weeks after |
| get you there usually starts with refocusing your | | | | your initial sales appointment, most recent pre-sales |
| efforts on landing long-term clients and more | | | | conversation, or proposal delivery. |
| entrepreneurial endeavors. | | | | - Send another survey again about six months later, |
| The one-shot deal is for amateurs. Professionals | | | | and six months after that, to keep the dialogue open. |
| focus on long-term clients. | | | | - Include specific questions that get to the heart of |
| Now with that in mind, how can you easily and quickly | | | | who your prospective clients are, so you know what |
| get more great, steady, high-paying clients onto your | | | | to expect. |
| client list? It's actually pretty simple: surveys. | | | | Which questions should you include? Ask questions |
| Surveys of your prospects, customers, and clients can | | | | that identify current issues and gauge a prospect’s |
| be a great way for you to ensure that every | | | | fitness for long-term IT services. |
| successful PC repair job turns into a long-term client. | | | | - What’s the single biggest PC problem that you |
| Surveys of your prospects can help you get invaluable | | | | are having right now? |
| information about their IT needs, as well as keep in | | | | - What’s the single biggest business problem you |
| touch and stay current about what is going on both | | | | are having right now? |
| before and after you make a sales call. | | | | - How are you currently dealing with these problems? |
| Your goal with marketing is to make sure that you are | | | | - What do you think the solution to these problems |
| able to take every great PC repair job that comes | | | | might look like? |
| your way and turn it into a long-term client | | | | - What is the single biggest obstacle that’s |
| relationship. Surveys can help you go beyond just | | | | preventing you from moving forward with the project |
| making sales call after sales call, or sending follow-up | | | | we have discussed? |
| letters to potential clients. Surveys are a | | | | - Do you have any friends, family members or |
| non-obtrusive way to get to know potential clients. | | | | business associates that could use our help with their |
| When well-designed, prospect surveys are not pushy, | | | | computer problems? |
| and can help you find out about each prospect’s | | | | Be sure to offer an incentive for filling out and returning |
| problems and long-term business goals. This way, | | | | the survey by the requested date. And always end |
| you can find out if there’s opportunity to go beyond | | | | your survey with a “thank you” to show you |
| a one-shot-deal PC repair job and become more of | | | | appreciate your prospects’ help and feedback. A |
| their long-term IT solution. These surveys are | | | | survey serves as a great follow-up letter for your |
| centered on the prospect and don’t ask for | | | | prospects and customers that hire you for a PC repair |
| anything more than candid participation. As an | | | | job. It is another creative touch point you can use |
| incentive, perhaps include a free time-limited offer for | | | | that does not require calling, nagging, or begging for a |
| those that complete the survey, such as a free tip | | | | sale. |
| sheet or report – something that will be perceived | | | | In this short article, we looked at how you can utilize |
| as valuable to your repair company's prospects. | | | | surveys as very powerful prospect follow-up tools. |
| When you create a prospect survey for your PC | | | | This way, you don't have to settle for another |
| repair business: | | | | revolving door, thankless, dead-end project. |