| Marketing surveys are an excellent way to get | | | | Send another marketing survey again about 6 months |
| information from contacts, prospects, and leads for | | | | later, and 6 months after that to keep the dialogue |
| your PC Repair Business. They allow you to keep in | | | | open. |
| touch and keep current with what is going on after | | | | Include on your marketing survey questions similar to |
| you have made a sales call. | | | | these: |
| Your goal in marketing is to keep your name current in | | | | What's the single biggest problem that you are having |
| your prospects' minds. You don't want to keep up with | | | | right now? |
| the same tactics though. This is where marketing | | | | What's the single biggest business problem that you |
| surveys come in. By sending a marketing survey | | | | are having right now? |
| instead of another letter or phone call asking for a sale, | | | | How are you currently dealing with these problems? |
| you are establishing contact in a non-obtrusive way. | | | | What do you think the solution might look like to these |
| Marketing surveys are not pushy. They are centered | | | | problems? |
| on the prospect and they don't ask for anything. As an | | | | What's the single biggest obstacle that's preventing |
| incentive, you can even offer a free tip sheet or report | | | | you from moving forward in your project that we |
| in exchange for completing your marketing survey. | | | | discussed earlier? |
| When designing a marketing survey campaign here | | | | Do you have any friends, family members, or business |
| are some guidelines to follow: | | | | associates that can really use our help with computer |
| Keep your marketing survey relatively short and | | | | problems? |
| simple. | | | | Consider offering an incentive for filling out and |
| Mail or fax your marketing survey about four weeks | | | | returning the marketing survey. |
| after your initial sales appointment, conversation, | | | | Always end your marketing survey with a thank you. |
| proposal delivery, etc... | | | | |