| Many IT professionals trying to figure out how to start | | | | clients in the process. So be sure to carefully set your |
| a PC repair business find themselves wondering, "How | | | | rates at the beginning of your business to avoid having |
| can I provide a service that will be valuable to my | | | | to totally start over again later. |
| clients, without giving away the store for free?" | | | | 2. Don't Charge Less than Your Competitors. If you |
| A lot of times those trying to start their own | | | | are competent, confident and know you have as |
| businesses give away way too many free advice and | | | | much skill and talent as your competitors, there is no |
| services in the beginning as they try to attract and | | | | reason to charge less than your competitors. In fact, |
| keep clients. There are a lot of reasons why computer | | | | some people believe if you charge more, this is a sign |
| repair specialists give away too many free services. | | | | you are really, really good. However, the point is not to |
| Often they lack confidence in their abilities and | | | | see how much you can charge before you run |
| expertise. Or, they don't have a grasp on the true | | | | yourself out of business. You just need to make sure |
| expenses of operating their PC repair business. Or | | | | as you figure out how to start a PC repair business |
| they simply have never been taught any other way. | | | | that you don't sell yourself short. Even better, work |
| The truth is, if you want to stay alive in the PC repair | | | | with your accountant to develop a pro-forma Profit |
| business, you can't give away all of your valuable | | | | and Loss statement (a P&L), so you can figure |
| services for free. While the "give it to them free" | | | | out whether or not your planned rate structure is |
| philosophy might seem to be a way to gain and keep | | | | profitable sooner rather than later. |
| attention of new customers and clients, it's not the | | | | 3. Do Your Homework and Provide Efficient, |
| best way to grow a business and will ultimately end up | | | | Professional Service. Show customers and clients that |
| backfiring. | | | | your firm's services are worth every penny. If you build |
| The following 4 tips can help you learn how to start a | | | | a solid reputation, and are marketing to the right kinds |
| PC repair business without giving away the store for | | | | of small business decision makers, price will not be the |
| free, while still building trust and great relationships with | | | | main deciding factor for your target clients. With a |
| your new customers and clients. | | | | great reputation preceding you, your customers will |
| | | | admire your confidence and work ethic and be happy |
| 1. Know Your Competition and the Prevailing Rates for | | | | about doing business with your company. |
| Your Types of Services. A big mistake that many | | | | 4. Focus on Your Company's Service Agreement Plan. |
| new and even well-established PC repair businesses | | | | As you're thinking about how to start a PC repair |
| make is setting rates too low -- usually way too low. | | | | business, make sure to consider how you'll develop a |
| Many of these people find themselves on the verge of | | | | great service agreement plan that will bring in steady, |
| going out of business very, very quickly. As you learn | | | | high-paying clients and consistent revenue for your |
| how to start a PC repair business, make sure that you | | | | business. Even before you open your doors, you |
| know what your credible direct competition is charging. | | | | should have a plan for on-going contracts in place. A |
| The truth is, if you set your rates too low or wrong at | | | | well thought-out service agreement program is |
| the beginning, you will have a hard time changing them. | | | | mutually beneficial. It gives your clients peace of mind |
| And if you are able to change your rates, you will | | | | and you the opportunity to know where your next |
| probably end up losing a lot of your customers and | | | | paycheck is coming from at all times. |