| The biggest mistake you can make with creating a | | | | seeing success with those keywords you start |
| PPV keyword list is taking your PPC list, loading that | | | | expanding your list broader and broader until you have |
| up, and expecting any good results. With PPC you are | | | | a really good PPV keyword list. |
| trying to find that long tail keyword that drives you | | | | Example PPV Keyword list for a website that sells |
| traffic at a low cost. This is more of a shotgun | | | | computers: |
| approach. The shotgun approach is normally tens to | | | | Tier 1 tigerdirect.com/sectors/computers newegg.com |
| hundreds of thousands of keywords and that is just | | | | Store/Computer buy desktop computer buy network |
| too much for a PPV campaign. | | | | cardPPV Keyword List... |
| One thing you need to realize when making a | | | | Tier 2 laptop computer computer part hard drive... |
| keyword list for PPV is how the software works and | | | | Tier 3 computer laptop usb... |
| does keyword matches and what the limitations are. | | | | Tier 4 back to school word processing new office... |
| The software out there that PPV networks utilize are | | | | As you can see, Tier 1 is where you will make a |
| scanning the URL. The software then brings back a list | | | | majority of your sales as they are the most targeted, |
| of potential keywords and the shortest term often | | | | but at the same time there will not be a lot of traffic. |
| gets triggered. | | | | Focus on building out that Tier first and then expand |
| So while it's great to have a giant list of every variation | | | | out your list. With the lower Tier's you can see how |
| of a keyword it often times doesn't do anything for | | | | the keywords get broader and broader, ultimately |
| you in regards to actual targeting. These giant lists also | | | | ending in Tier 4 where the words are now just |
| cause a management headache for you as the | | | | instances where a computer is used. |
| advertiser because the self-service websites that | | | | PPV keyword lists are only one piece of the PPV |
| these networks have is not optimized to handle that | | | | puzzle and the next, probably most crucial part, is |
| many keywords. If the website is not optimized to | | | | tracking. I'll be covering that in the next post. Once you |
| handle this amount then you gotta figure that they | | | | have the list you'll need to be able to figure out exactly |
| don't want you using that many keywords. | | | | what is working and the only way to do this is |
| When you are starting a new campaign, they key is to | | | | keyword level tracking. All PPV networks are based |
| keep the list small, anywhere between 30-50 | | | | on a bidding system in which individual advertisers are |
| keywords is perfect. These will be the most targeted | | | | bidding on the price they are willing to pay for a |
| keywords you can think of that are relative to the | | | | keyword. If you don't know how well a specific |
| website you are trafficking. I call these Tier 1 | | | | keyword is doing for you, than you may be paying too |
| keywords. Think of it like a dartboard where the bulls | | | | much for that word and actually losing money on a |
| eye is your group of Tier 1 keywords. As you start | | | | "good" keyword. |