| It is time to learn how to get qualified prospects to visit | | | | Site Targeted Advertising |
| your site. We are going to refer to this action as | | | | Even though Search Engines drive an enormous |
| "building traffic" | | | | amount of traffic every single day, it is only a fraction |
| Without traffic you will never make money, simple as | | | | of the number of people at any one time |
| that!!! | | | | Another method of advertising is placing ads on |
| There are many ways of driving traffic to your | | | | websites which offer complementary services to that |
| website. Here's a list of the most popular and effective | | | | of your business. |
| methods: | | | | For example, a real estate agent may want to |
| Pay Per Click (PPC) Advertising | | | | advertise a mortgage broker websites, removalist |
| By all means this is the fastest and most consistent | | | | websites and so on. |
| method of driving targeted traffic to your website. | | | | Unlike Pay Per Click Campaigns, you must pay for |
| Here's how it works. | | | | every time your ad banner is displayed. For example, |
| The most common way of searching for a product | | | | $5 CPM (cost per thousand impressions). This will cost |
| services on the internet is by visiting a Search Engine | | | | you every time your ad is shown, not clicked on. |
| (Eg Google or Yahoo) and typing in a Keyword or | | | | Prices may vary depending on the site your ad will be |
| Phrase to find more information about that specific | | | | displayed |
| product. | | | | Don't forget that the advertising campaign only is |
| As a website owner, you can have a small text ad | | | | effective if it returns more money than you have |
| displayed when a user types a specific keyword into | | | | invested. |
| the Search Engine. This is known as a "Sponsored | | | | Before setting up a Site Targeted Advertising |
| Link". | | | | Campaign look for the following:o Don't advertise if you |
| You do not pay to have the ad displayed; you only | | | | will be competing with similar offers on the same |
| pay when someone clicks on the ad. | | | | pageo Advertise only if the content of the page is |
| Reasons why PPC is the most effective way to drive | | | | related to the product you have to offero Make sure |
| targeted traffic to your site:o You can target as many | | | | you advertise on a site that receives a high number of |
| keyword phrases as you wanto It only takes 5 | | | | visits per month |
| minutes to start receiving traffico You can drive as | | | | Here are some tips to write effective ads:o |
| much traffic as you want according to the budget you | | | | Communicate the benefit of you Products/Serviceso |
| establish when signing upo It provides user friendly | | | | Give an incentive for them to click on your Add (eg. |
| stats that show which keywords are performing well | | | | Free Offers) |
| and which aren't | | | | Search Engine Optimisation |
| It is recommended to only use Googles and Yahoos | | | | SEO is the technique used to increase your rankings in |
| PPC campaigns as they control almost 80% of the | | | | search engines (possibly within the first 10 results) so |
| search engines traffic (worldwide). | | | | you can start receiving free targeted traffic to your |
| The trick with using PPC is making sure that you are | | | | site. |
| making more money than what you are spending. In | | | | It is guaranteed that if your business appears within the |
| order to do so, we must frequently supervise which | | | | top 10 results under a specific keyword your site will |
| key words are working for us and are getting the | | | | receive thousands of visits per month. And the best |
| highest number of clicks at the lowest price possible. | | | | part of SEO is that it's Free, that's right!!! You don't |
| For example, if you set your budget at $50 per week, | | | | have to pay anyone for this service. |
| It is better to receive 1000 clicks at $0.05 each and not | | | | The downside of SEO is that there can only be 10 |
| 50 clicks at $1 each. | | | | results on the first page of a search engine at any |
| How to maximise your ROI (Return On Investment) | | | | given time, so that means that you will have to |
| when using Pay Per Click:o It is more likely to get | | | | compete with the most experienced businesses in the |
| qualified prospects when bidding for keywords | | | | planet for a place on the podium. |
| phrases with two or more words. For example instead | | | | Not only that. Because search engines are continually |
| of bidding for the word "computers", you should bid for | | | | upgrading their search capabilities, if they modify their |
| the words "buy computer parts".o Create the largest | | | | search algorithm your site may drop from being in the |
| list of keyword phrases as possible. This will ensure | | | | top 10 to being outside the top 1000. |
| that you get the highest number of clicks at the lowest | | | | Here are some tips that will help you reach a top 10 |
| price possibleo When you set up your PPC campaign | | | | ranking:o Before selecting what keywords your SEO |
| you must ensure that each link takes the user to a | | | | campaign will focus on, try running a PPC campaign to |
| relevant page of your site. If the ad is trying to sell | | | | identify what keywords work for your businesso Have |
| computer screens, make sure the link takes the | | | | external websites linking to your siteo Make sure your |
| prospect to the page on your site that is about | | | | keywords are part of the title of your siteo Start by |
| computer screens. | | | | using a less competitive keyword when you start. |