| Too many people are throwing up a website getting a | | | | phrases. Try a few campaigns each with 5-10 words |
| Google Adwords account and expecting to get a | | | | and phrases. |
| swarm of traffic to the new website. They are then | | | | 5. Create a budget and stick to it. Find a daily limit that |
| completely confused when this doesn't happen | | | | is right for you and don't raise it in a bidding war for the |
| because everywhere they read said it was that | | | | #1 rank spot. |
| simple. It is in a way, if you follow some simple rules. | | | | 6. If you have just thrown together a website and plan |
| 1. Sit down and think of keywords that people will use | | | | to get adwords for the traffic, don't. Adwords is |
| to find your website. | | | | advertised as the thing to do to get traffic, but it is |
| 2. Make a list of the keywords and also search for | | | | rarely explained that to do this you will need to be |
| programs that will help you such as keyword | | | | spending $10 a word just trying to get on the first page |
| generator in your adwords account. | | | | of a search. Start a website, trade links, add your site |
| 3. Don't just add popular keywords to your campaign. If | | | | to search engines, do whatever it takes to start |
| you had an electronics website and just put down the | | | | making some traffic. Because if you have traffic |
| word computer that would get you 12,000 clicks but it | | | | FIRST can achieve a high rank and spend only pennies |
| would cost you $32,000 at a rate of over $2.90 per | | | | per word. That is because adwords was created in a |
| click and this is just per DAY. Instead try using phrases | | | | way to stop big companies from strong holding the |
| or specific items that your selling such as: computer | | | | little guys. The more traffic you have the more it |
| case, computer hard drive, pentium 4 computers. By | | | | means that your a popular place to be so google |
| doing this you will get a much more targeted audience, | | | | rewards you by moving you up the ranks. The higher |
| and each person will have been looking for something | | | | you are the more people will see your ad and |
| specific that they just might find at your website. | | | | hopefully bring you sales or visitors. |
| 4. Don't create a campaign of 2,000 keywords and | | | | |