| There are few places in the world where you can | | | | are actually cheaper and shipping prices are not |
| have more people looking at your goods than during | | | | considered when determining shipping fees. You can |
| an eBay auction. Single auctions can get hundreds, | | | | get around this rule by adding handling charges to your |
| thousands or even tens of thousands of hits from | | | | auctions. If your item costs $4 to ship, you need to buy |
| potential customers. The catch is that, like other | | | | a $1.50 box and spend another $1 in packaging |
| businesses, eBay is in it to make money. That means | | | | materials and want to charge a little for gas for driving |
| there will be times as a seller that you feel the | | | | to the post office and time involved in packaging and |
| company is trying to nickel and dime you. There are | | | | shipping but the maximum shipping price is $5, then |
| ways to reduce or avoid some fees which can enable | | | | now is the time to use handling. Simply list shipping as |
| you to increase your profits without having to increase | | | | $5 and add $2.50 in handling and suddenly shipping and |
| your prices. Avoid paying for multiple categories, try to | | | | handling is $7.50. That way you do not have to |
| roll as many fees into shipping and handling as possible, | | | | increase your starting bid by $2.50 to avoid taking a |
| and avoid special features on small ticket items. | | | | loss which means higher listing fees.eBay offers many |
| When you list an auction on eBay you have the option | | | | special features for auctions. You can add colors or |
| to place an item in a category. Theoretically a | | | | extra pictures to your listing. You can even have your |
| customer can use the category area of eBay to | | | | auction listed as a featured one or have it appear at |
| narrow down items until they find what they are | | | | the top of a search page. All of these extras cost |
| looking for. For example if you are looking for a men's | | | | money. If you are selling a large ticket item such as a |
| XL white T-shirt you can look in: clothing, men's clothing, | | | | custom built computer then it may be worth a few |
| t-shirts, size XL, color white. Narrowing down these | | | | dollars to tack on these extras. But if the auction is for |
| search parameters helps customers find your goods, | | | | a hardcover book that will probably sell for about $10 |
| so why not put you auction in multiple categories? First | | | | then the extra hits on your auction may not be worth |
| it costs extra money, sometimes as much as doubling | | | | the fee. Remember that there are selling fees and |
| your listing fees. Next, try thinking like a buyer. Do you | | | | PayPal fees if you use PayPal to collect money. If you |
| narrow a search down that way? Or do you search | | | | sell an item for $10 that has $1 in selling fees, cost you |
| for "xl white t-shirt"? Most likely you do a keyword | | | | $7 to buy, and another $2 in listing and special feature |
| search for what you want. Use the one free category | | | | fees then you are breaking even on the sale. All of the |
| and avoid the others. The extra fees are not worth | | | | extra listing features that you use cost money that |
| the very slight increase in traffic this will give you. | | | | eats into your profits so be very careful about when |
| Instead focus on descriptive titles and using highly | | | | you choose to use them. |
| searched key words. | | | | The popularity of eBay has made it a great utility for |
| If you plan to charge shipping, rather than offering free | | | | online businesses. But do not let the owners take all of |
| shipping for the increased exposure, take full | | | | your profits. When using services like eBay or PayPal |
| advantage of it. Recently eBay started restricting how | | | | remember that the fees can add up. Reduce those |
| much sellers could charge for shipping because it | | | | fees by paying for as little as possible and keep as |
| confuses buyers who are trying to decide which items | | | | much money as you can in your own pocket. |