Virtual Teams in Education

The future of business is not in brick and mortarworldwide locations of BU students.Probing deeper,
institutions as historically viewed. The proliferation andemail use is actually higher from instructor to student.
miniaturization of communications mediums, cellularWithin the Cyberactice(R) environment there is a tab
telephone, fax, Internet, personal data devices, and laptitled "Communication." Within this link is an option to
top computers, make offices available where peoplesend an email to all or select users. All adjuncts
are - not where the office is.confirmed this option is the choice they use to send
Carpenter (1998) wrote the internet is more versatilemessages to individuals, select groups, or an entire
for communication than any medium available today.class. When probed, instructors agreed they use this
People can interact with individuals or groups, they canemail option regularly. After another query into
identify by name, pseudonym, or be anonymous. Shepercentage of communication by email using the
says the internet is "...a virtual community where peopleCyberactive(R) email option, instructors replied their
meet, engage in discourse, become friends, fall in love,email communication is higher, up to 50 percent. It is
and develop all of the relationships that are developedimportant to clarify that instructors did not directly
in physical communities" (pg. 1).However, the internetassociate email in the Cyberactive(R) environment with
may not be a panacea. The internet goes beyondother email engines.There were very broad concerns
technology into social interaction. Organizations face aexpressed by the interviewees and all were technical,
dilemma of encouraging successful interactions andfrom needing more technical support to wanting less
community building online. Statistics suggest almost tentechnical support. This question needed more
million people work in virtual offices and that 40clarification. The respondents confirmed their meaning
percent of large organizations have policies onof technical support as surrounding the electronic
telecommuting. Yet, Carpenter (1998), cited above,classroom. Although all online instructors must complete
says virtual employment equals only seven to tenthe Online Facilitators Course, four of the five realized
percent of the work force.Why hasn't the virtual officetheir attention to it was not the best possible.
flourished? Sociologists suggest it is the need forChallenged for why the four did not participate more in
informal interaction - office banter. Organizations arethe facilitator course, they admitted to "filling a square"
stubborn to accept virtual teams believing teamto teach online. All replied there are times when they all
projects work best carried out over conference tablescall or email the Cyberactive(R) Help Desk for
and virtual workers can only participate in individualassistance.Another unanimous concern was how well
assignments. Still other organizations believe virtualprepared students are to enter an electronic
workers do not receive adequate supervision.classroom. Each respondent related at least one story
However, is the problem supervision or trust?Kohrellof a student ill prepared to study online. Instructor
(2005), an adjunct professor at Bellevue University, isreceives a profile of each student in class, therefore a
president of Technology As Promised. He is afollow up question on student age suggested age was
specialist in developing virtual teams and addressesless a concern than students' career and regular use
developing trust on virtual teams. He explains virtualof computers for email, topic research, and
trust in simple terms. Virtual trust is getting on anunderstanding of inter- versus intra-net.
airplane, not knowing the air traffic controllers, yetFeeling as Part of a TeamThe adjuncts all feel they
trusting they are doing their jobs correctly. He explainsare part of a work team. Specifically, they felt part of
building virtual trust through communication - frequently,their work team, part of the Cyberactive(R) classroom
with integrity, with certainty and predictability.Other data,group, but not closely connected to the University. The
taken with Kohrell's, also supports the economics ofreason given is distance from the physical location -
the virtual office. Verma (2005) offers someBellevue, Nebraska. They did report steps taken by the
information that shows senior executives from Europe,College of Professional Studies as helping them
Asia, and the Unites States report cost savings (69become more connected. One example they all like is
percent) and increased productivity (64 percent) whenthe weekly email of the campus bulletin, another is
using telecommuting. Verma cites comments of Joeperiodic email messages of faculty development
Roitz, AT&T. Roitz said, "Telework alone generatesseminars. Faculty development seminars are now
over $150 million annually in productivity increases, realvideo taped, converted to digital media, and available in
estate savings, and enhanced retention for AT&T."streaming video online or DVD format
These statistics suggest business recognize changemailed.Supporting some of the research reported
and develop strategies for successful change.Tucker,earlier, the respondents felt disconnected from the
Kao, and Verma (2005) write there are trends inUniversity and more connected if they could make
employment that organizations cannot ignore. Onetrips to the campus, meet with program directors,
point they make is the work force globally is gettingdeans, and fellow faculty members. Clarifying this point,
smaller. They also recognize that cultural norms arethey did not feel under supervised, rather did not feel a
different now, more loose. Adding to the mix is morepersonal (personally) connected. An expectation was
freedom for people to move globally. They point outthat those now adjuncts who were Bellevue University
there are personnel trends that organizations canstudents would feel more connected. While the former
count onstudents felt more connected, they too did not feel a
1. Smaller and less sufficiently skilled2. Increasinglyclose bond.The discussion moved to questions of
global3. Highly virtual4. Vastly diverse, and5.leadership. Specifically asked was how well do they
Autonomous and empoweredThey conclude thatknow (know of) the University leadership team. All
leadership focus within these trends "demand a newknew names and positions of the president, provost,
generation of talent management." This new talentdeans, and program directors. They did not know any
management has to take some strategic steps toof the names associated with positions of senior
manage the new work force in future orientedadministrative people and senior people outside their
organizations. Those steps are:1. Predictive Workforceparticular college. Asked if they knew any names of
Monitoring and Strategic Talent Decision Making2.board members, each knew U.S. Senator Chuck Hagel
Flexible and Anticipatory Talent Sourcing3. Customizedis a board member. Others knew names of
and Personalized Rewards and Communications4.benefactors thinking they were board members.Tying
Distributed and Influential Leadership5. Unified andthe interviews together, the discussion turned to
Compassionate CulturesComputer-mediatedspecifics of communication. The focus at this stage
Communication (CMC)It is important to discuss CMCwas the level of interdepartmental communication
as virtual workers depend on - rely on -compared to intradepartmental communication. Those
computer-mediated communication. Jones (1998) citesinterviewed commented that intradepartmental
Patton (1986) in discussion about highway building as acommunication was good. Adjuncts knew, through
means to connect people to one another. Pattonemail and/or telephone communication, their program
observed that highways have not connected us ratherdirector, some or all the department faculty. All
increased our sense of separateness. Cities arereported a lack of knowledge outside their program
divided, neighborhoods split, city intimacy destroyed.area. An adjunct in healthcare administration is unlikely
From this negative view, Jones concludes the internetto cross-communicate with faculty from management
may actually do what highways failed to door leadership. An instructor in business administration
Computer-mediated communication, it seams, will dowill not know anyone teaching in human resources or
by way of electronic pathways what cement roadssecurity management. Distant adjuncts in the College
were unable to do, namely, connect us rather thanof Professional Studies seem isolated from faculty
atomize us, put us at the controls of a "vehicle" andmembers of other colleges. Generally, faculty
yet not detach us from the rest of the world. (pg.members in one college do not teach in other
3)CMC offers new realms for social scientists tocolleges.The interviewees made recommendations to
study. Traditionally, social scientists observedimprove communication ranging from more email
communities within certain identified boundary.communication to making trips to the campus to meet
However, new cyber societies exist without boundsthe staff. Trips to campus from distant locations
and determination of membership in cyber societyseemed impractical from a cost aspect because such
does not satisfy traditional categories givena trip would not be at university expense. Asked how
community.Education in Cyber SocietyWhat does thisto improve electronic communication, all agreed more
mean in terms of education? The United Statesis better. Citing an example of missed opportunity, they
Department of Education (US-DOE) provides a looksaid the university produces a faculty roster and
into higher education statistics for twelve months 2000places it on the server "shared drive." However, distant
to 2001. US-DOE figures from that period show 56locations do not have access to the internal system.
percent (2320) post-secondary two- and four-yearPersonal ExperienceStated early in this paper, I am an
schools had online courses. Another twelve percentonline adjunct but live in the community the university
desire to go online within the next three years. Finally,calls home. This gives me a different perspective
31 percent said they would not go online. Clearly,because I can personally interact with instructors from
two-thirds of colleges and universities have or wantdifferent colleges and programs. After five years in
online educational opportunities for students. Whatadministration as a graduate enrollment counselor, I
does this mean for faculty? The following paragraphdeveloped personal networks with many senior
addresses that question.The Higher Learningprogram directors and deans. For nearly the same
Commission accredits Bellevue University in Nebraska.period, I was an adjunct, first in the College of Arts and
It has an online presence offering 17 undergraduateSciences and now in CPS. I taught Organizational
degree completion programs online and 7 graduateCommunication in a face-to-face classroom and
degree programs online. The College of ProfessionalLeadership online.Validating the interviewees'
Studies (CPS) of Bellevue University administers all ofcomments, communication to adjuncts has been
the undergraduate degree programs. CPS administerslimited. One limiting factor was the capability of the
three of the seven graduate degrees, MBA anduniversity email server to support several hundred
Master of Arts in Management reside in the College ofemail addresses. This problem is resolved with the
Business, and MS Computer Information Systems andinstallation of a new larger email server. Another limiting
MS Management of Information Systems reside in thefactor was not all adjuncts had a "(name) @"
College of Information Technology. Although theuniversity email address. An initiative of the Quality
College of Arts and Sciences administers no onlineCouncil was requiring all adjuncts have an internal email
degrees, it does administer several course clusters andaddress and remote access to the email server. This
individual online courses. Therefore, Bellevue Universityinitiative is now complete with separate distributions for
is an example of an institution highly oriented to the"all campus," "all adjuncts," and "all (college specific)
online student.Online, mostly adult learner, studentsadjuncts."An advantage to being an online adjunct in
equal approximately 40 percent of the Universitythe same community where the university is located is
population. Bellevue University also has both traditionalproximity. With proximity, there is access to many in
four-year campus students and non-traditional in classleadership positions and interaction with peers. A closer
adult learners making up the rest of the Universityconnection with faculty peers allows a support system
student population. A boast made during the 2004to develop face-to-face that a distant adjunct cannot
2005 academic year was that Bellevue University hasas easily develop. Proximity allows faster
students in all 24 time zones around the world and thecommunication and reaction to communication.
North and South Poles.CPS accounts for the largestCloseness permits attendance to faculty development
number of faculty members. Of CPS faculty, aboutlive rather than streaming video or DVD.While the
150 are adjunct and one-third of those are facultyadvantages of proximity seem favorable, there are
members at distant locations teaching onlinesome downsides. There are greater expectations that
(information provided the Assistant Collegea local adjunct spends time on campus when there
Administrator).However, this is not unique to Bellevueprimary job allows. The faculty resource center offers
University. A web search of colleges with onlinean adjunct an office environment where one can have
offerings returns dozens of institutions. Narrowing athe office time expected. College meeting attendance
web search to fully accredited schools with onlineby local adjuncts is not mandated; however, it is more
offerings returns numerous hits. Well known in thefavorable to attend. Those operating at a distance
online arena are University of Phoenix, Capella, Novadesire to attend meetings and cannot have it.
Southeastern, and Walden. Among these, University ofConclusionThe interview process with adjunct
Phoenix is very aggressive in both student and facultyinstructors working at a distance offer supporting data
recruitment. It is not unusual for students to transferto the statistics reported earlier in this paper. The
between online schools searching for lower tuitionadjuncts interviewed are part time virtual employees
rates and/or more liberal credit transfer policies. Inwho feel less a part of the University team than
addition, it is likely an adjunct professor may instruct insomeone local. They reported incomplete
multiple universities.communication with and knowledge of many key
Online Faculty InterviewsOf the about 50 online distantleadership people.Communication seems the center of
faculty members at Bellevue University, five respondeddisconnect. The Academic Quality Improvement
to invitations for phone or email interviews. AnotherProcess also recognized this problem and implemented
interview with an online adjunct that lives in the Omahainstitutional change to tie all members to campus life.
metro area serves to validate other faculty comments.Although more effort is underway for broader
One distant faculty member does teach at two othercommunication, distant employees do not have access
institutions, one online, and one face to face. Finally, I willto local systems through remote means.Considering
submit personal observations, my experiences, as anthese elements and considering the U. S. Department
online adjunct, face-to-face instructor and one thatof Education's statistics, online education is likely to
taught in multiple institutions.All those interviewed wereflourish. Bellevue University attracts students from
unanimous in answering why they are adjunct collegearound the world with many of them earning degrees
professors, they like teaching. The responses variedonline from their home countries.Despite the
from "I like sharing what I've learned," to "It is fun to see,drawbacks, virtual professors as virtual team
through their postings, how they (students) grow andmembers are successful at Bellevue University
change over the year period of a degree program."because of the expressed desire to teach and watch
To follow up, they answered teaching online is new totheir students grow and learn. The professionalism and
them, an interesting way to link students, and a way toexpertise these professors exhibit in the online
connect people geographically separate for a commoncommunity of students supports the data from
goal (education).One interviewee, a medical doctor inindustry executives indicating improved productivity and
Indiana teaches healthcare administration at Bellevuecost savings.Pfeffer (1998) identifies the use of
University to "stay connected with nurses and othersub-contractors in the work force. Adjuncts are
medical administrators. A hard lesson for doctors tosub-contractors. The adjuncts serve in non-traditional
learn is they don't run anything." In addition to teachingways contrary to how professors previously served. It
at Bellevue University, he developed a course adoptedis apparent that education is no different from other
into the Master of Healthcare Administration in CPS.industries using virtual workers. Virtual workers, like
He shared that he also is a mentor for third and fourthtemporary workers, feel less connected - not given
year medical residents working to pass their medicalthe same level of training.In interview, establishing trust
boards. He does not teach in this role, rather facilitateswas critical to two adjuncts. In-person trust is much
medical residents' leaning and board preparation. Heeasier to develop than in virtual relationships. Bell (2002)
related that this role requires developing a trust andsays trust is a leap of faith and places trust below
trusting relationship between him and his mentoredtruth, "... caringly frank and compassionately
doctor. He said he always begins the mentoringstraightforward... in pursuit of clean communication" (pg.
relationship in a face-to-face environment before9).An indirect conclusion from the interviews highlights
moving it to telephone or email. He told that teachingthat mentoring a virtual adjunct may help develop a
online and handling student problems andsense of team participation through greater knowledge
misunderstandings is much less trying than mentoringand understanding of the institutions vision and values.
new doctors.The local interview, conducted in person,By developing greater emersion into the vision and
was with the executive assistant to the universityvalues of the system, adjuncts may want to be more
president. He used to teach in the classroom; however,aware of those people filling leadership roles.
schedule demands took him out of class. TeachingSuccessful virtual workers need the same assistance
online lets him keep his connection to students whileand opportunity for growth as the worker inside the
maintaining a busy travel schedule.When asked whybrick and mortar institution.ReferencesBell, C.R. (2002).
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answers ranged widely. One instructor, an Army(2nd edition). San Francisco, CA: Berrett-Koehler
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after graduating with a master degree from Bellevue.Building Community in the Virtual Workplace. Online at
The university approached him rather than him initiatingKohrell (personal communication, September 18, 2005)
an application. Another, now teaching at the Atlantanoting virtual team performance.Jones, S. G. (1998).
campus of the University of Georgia, and previously atCybersociety 2.0: Revisiting Computer-Mediated
the U.S. Air Force Academy, applied to BellevueCommunication and Community. Thousand Oaks, CA:
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students. One respondent is an empty nester, disabledTeams [PowerPoint presentation]. PMI North Carolina:
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pre-retirement. There was not a consistent answer tocommunication, October 3, 2005) noting total number
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therefore, virtual to their students. All reported usingEquation: Building profits by putting people first. Boston,
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reported highs of 40 percent and lows of ten percentCredit 107, 7. 20-27.U. S. Department of Education
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