| Being a man and a gear head I love mechanical | | | | top of the line.This is a great marketing |
| marvels and innovation. New tools, new | | | | strategy.The Website:The front page of the |
| kitchen gadgets, new electronics and new high | | | | web site uses an education based marketing |
| tech appliances - with that in mind you | | | | approach that discusses the four things you |
| shouldn't be surprised when I tell you that I | | | | need to know before you buy a vacuum.The |
| am in love with the new Dyson Vacuum.I love | | | | website is the best. They are a bit too |
| it for what it is, what it looks like, what | | | | caught up in fancy flash and they are losing |
| it promises and I love the marketing.Let's | | | | some of the effectiveness as a result. They |
| talk about the marketing. Let's talk about it | | | | could make the site simpler and easy to |
| because the marketing is all the things I | | | | navigate and ultimately make more sales.The |
| just mentioned.This company is smart. They | | | | Advertising:The advertising spokes person is |
| build marketing into the product at ground | | | | the inventor of the vacuum and the owner of |
| zero. They vacuum is scendsational to look | | | | the UK based company, James Dyson. In 1970, |
| at. It's a cool and innovative thing of | | | | Dyson graduated from Royal College of Art |
| beauty and I'm sure to some it's a hideous | | | | where he studied furniture design, then |
| yellow beast, which from a marketing | | | | interior design.In the advertising, Dyson is |
| perspective is the right place to be.They are | | | | very persuasive and passionate about his |
| following our rule of thirds principle here | | | | product. He exudes believability and |
| which is one I suggest you all strive to | | | | credibility by doing very little other than |
| follow. Not being afraid to piss off, turn | | | | demonstrating the product and being confident |
| off and not be for at least a third of the | | | | in its ability.Unwavering confidence is a key |
| population.The Dyson also has a completely | | | | and often overlooked corner-stone of |
| innovative design that moves completely based | | | | marketing. You must be confident in your |
| on a ball concept for revolutionary mobility | | | | personal ability and the ability of your |
| - that's worth looking at and talking about. | | | | product or service to deliver on its |
| They have built in buzz right in the product | | | | claims.Many small business owners and |
| design.See how that's marketing at ground | | | | independent sales professionals lack that |
| zero. You can do that too...Next, I want to | | | | level of confidence. It's only when you have |
| talk about the claims they make. Their | | | | that level of confidence can you back up your |
| irresistible offer is short and simple - "The | | | | products with solid, no-nonsense |
| first vacuum cleaner that doesn't lose | | | | guarantees.Price:Wouldn't you think that a |
| suction." Let's analyze this.1. What are we | | | | vacuum is a commodity product? One vacuum |
| selling?A vacuum2. What's in it for me - the | | | | sucks, they all suck - figuratively and |
| customer?It doesn't lose suction3. How much | | | | literally. You're looking for the cheapest |
| does it cost?Not mentioned (more on this | | | | thing to get the job done, right?Wrong...With |
| later)4. Why should I believe what you | | | | the identification of the pain of the target, |
| say?The first vacuum to not lose suction.A | | | | an irresistible offer, an overwhelming |
| short and simple statement that answers 3 out | | | | benefit, education based marketing, social |
| of the four power questions of an | | | | proof and a buzz-worthy, spread-able design |
| irresistible offer. That is a Gravitational | | | | this product rips itself from the commodity |
| Proposition that pulls people to them like | | | | market and commands more money then all it's |
| crazy. What is the most frustrating thing | | | | competitors.And the thing is selling like |
| about a vacuum? Losing Suction!!! | | | | hotcakes.Heck, I'm considering it even though |
| | | | is like $500.00. Plus I have pets, so I'm |
| So smart and it gets even better.The company | | | | thinking I'm gonna pay even more for the pet |
| has made several models all that cater to | | | | vacuum because its niche marketed just for |
| very specific sub-niches.1. Base model | | | | me.Here's them using a special offer and |
| | | | action incentive too...great stuff.Jimmy Vee |
| 2. Low Reach - for people who are frustrated | | | | and Travis Miller are the authors of "The Ten |
| with not being able to get under things | | | | Tall Tales Of Traditional Advertising That |
| | | | Cost You Tons" and their newest release, "The |
| 3. The Animal - The most powerful upright | | | | Small Business Owner's Guide To The Galaxy: |
| for pet hair - for pet owners. | | | | Jim & Travis's Super-Stellar, Out Of This |
| | | | World, Step-By-Step Guide To Generating |
| 4. Full Gear - for all the floor cleaning | | | | Leads, Attracting Customers and Making Sales. |
| gadgets - for the people who always buy the | | | | |