| With apologies for the cheap trick of mentioning Paris | | | | listings in Google.Once again, the term "cell phone" did |
| Hilton to get your attention, coming to grips with the | | | | NOT appear anywhere on their page.===> Laptop |
| idea you're about to discover is critically important to | | | | Laptops ExamplesNext I tried "laptop". The Apple |
| your success with search engines!Because while it's | | | | Powerbook listing came in at #4. Yet, and you |
| true that there are many factors that determine how | | | | guessed it, the word "laptop" was no where to be |
| well a page ranks in Google - did you know that one | | | | found on that page.Since I was in the neighborhood, for |
| stands out above the rest? It's link text. (Also known | | | | the fourth example I gave "laptops" a shot. The site |
| as anchor text?)So much so, link text can be the | | | | was sitting in #4 out of 5,910,000 competing pages |
| deciding factor when chasing top rankings for | | | | when I did that search. Yet once again, the word |
| extremely competitive keywords.And for sure can't | | | | "laptops" doesn't show up on that page either.Of |
| hurt for lesser search terms.You see link text creates | | | | course a check of the backlinks turned this up from |
| what's known as "link reputation". Have enough links | | | | the Yahoo Directory:"Discount Laptops - retailer of |
| using the same phrase as the link text and Google | | | | new and |
| can't help but conclude that's what the page linked to is | | | | refurbished notebook computers."Oh and I found the |
| all about.Yeah but...how powerful is the link text of | | | | exact same listing in DMOZ. Since it featured "Discount |
| inbound links, really?Well guess what? It's so powerful | | | | Laptops" as the link text, it's only natural Google would |
| you can land top listings for a given keyword phrase | | | | conclude the page is about what else? Laptops!===> |
| without the keyword phrase even appearing | | | | currently holds down the #1 spot for the search term |
| anywhere on the page.Since I can sense your | | | | "jobs". Once again, (you beginning to see a trend |
| skepticism from here, let me prove it using 6 examples | | | | here?) the word "jobs" does not even appear on that |
| which I was able to dig up in about 15 minutes. Starting | | | | page.===> MoneyFinally I searched on "money". |
| with===> The "website traffic" MysteryFirst I did a | | | | Perched at #16 was MasterCard's website. Here too, |
| search for "website traffic" in Google.When I did the | | | | the word "money" was not used even once in the |
| search, (and we both know things can change) this | | | | visible text.===> Summing Up This Link Text |
| site, was poised in position #3.Casino affiliates?Not | | | | StuffBased on the evidence when it comes to ranking |
| necessarily what would come to mind as a site dealing | | | | high in Google, saying link text trumps all is surely not |
| with website traffic now is it?Yet try as I might, when I | | | | too strong of a statement.In fact it's absolutely |
| searched that page for the term "website traffic" I | | | | positively true. Focusing on link text is a surefire Google |
| couldn't find it. Not even once. But when I went in | | | | seo tactic. Yes, content counts, but link text counts for |
| search of the links to that page however here's what I | | | | more..Making link text the closest thing to a sure thing |
| did find:"Buy website traffic - casino traffic - | | | | you can get.Simply put, link text, which is used to |
| You can choose to buy website traffic or if you own | | | | develop your site's link reputation, is one of the most |
| an | | | | powerful seo techniques going. It gives you ranking |
| online casino you can buy complete packages | | | | momentum like nothing else. Use tightly focused link |
| including | | | | text with links from high PR pages and you've got |
| signups, banner displays and unique visitors. This can | | | | yourself an unstoppable combination.So are you |
| push your website traffic and signups | | | | capitalizing on the power of link text?Are you |
| dramatically."Huh? See that? That listing's got "website | | | | constantly getting links with the appropriate link text in |
| traffic" in the link text. And a couple more times in the | | | | them?If not why not?Because as I've shown you - link |
| description.I guess the only possible explanation for the | | | | text really does trump all.John Gergye shares more |
| #3 ranking for "website traffic" is the link text. That's | | | | ideas like this in his recently updated eBook "Traffic |
| what is | | | | From Google in 35 Days". Find out more here: Or test |
| causing that page to rank #3 for that term.===> Cell | | | | your search engine IQ by taking his seo quiz and get |
| PhoneFor example two I searched on "cell phone". | | | | the free special report "Coming Out On Top". |
| This time Sprint PCS came in at #5 out of 5,100,000 | | | | |