| It used to be every generation or two that a great | | | | calls. All you need to do is download a free program |
| idea would come that would change every body's | | | | together with your friends, families and business |
| lives. Today we seem to be getting one or two every | | | | associates and your calls are free. You can also call |
| year. Why is this so? Due to globalization, decreasing | | | | land line numbers at less than 2 cents a minute. The |
| margins in every business and a rush to be the most | | | | next revolution is on.Who are good candidates for |
| efficient, entrepreneurs are inventing new products that | | | | Skype? Firstly, students are usually the first adapters |
| can effect every one's lives.Technology changes | | | | to any new technology. Just like they are MSNing their |
| whole industries. The fax machine had a great impact | | | | friends right now, a lot of them are switching over to |
| on the mail industry. A few years later email had a | | | | skype to have a more personal call or to call friends |
| greater impact on both the fax industry and the mail | | | | outside their local calling areas. The second group are |
| industry. | | | | college kids. These kids are generally budget conscious |
| The video rental business cut into the movie theatre | | | | and far away from where they grew up. Family and |
| business. Beta machines and VCR's then cut into the | | | | friend connections are very important and Skype can |
| video industry by people making illegal copies of | | | | reduce their expensive College expenditures. Thirdly, |
| movies. The DVD industry then cut out the VCR | | | | businesses can use Skype to call branch offices at no |
| industry and now downloading by the internet is cutting | | | | charge or use Skype to dial out to customers across |
| into the DVD market.Globalization has changed the | | | | the country or world at a fraction of their current long |
| way we do business forever. Every market is very | | | | distance rates. Lastly, when was the last time you |
| competitive. We find the best global place to produce | | | | used your cell phone and got charged their roaming |
| the product, we find the best global place to service | | | | and long distance charges. With new Wi-Fi sites |
| the product and we find the best place globally to | | | | popping up every day and peoples use of lap tops |
| have our customer service people. You buy your Dell | | | | skyrocketing, you simply plug your Skype phone by |
| computer from the internet (replacing a local store), | | | | your USB and start talking free. Imagine being in an |
| they produce the product in China(replacing a local | | | | airport or restaurant, you pull out your mobile Skype |
| manufacturing plant) and when you call about a | | | | phone and start talking for free. The phones today are |
| problem on an 800 number, someone in India answers | | | | as clear as regular phones and offer many of the |
| your question (replacing a local customer service | | | | same features.With people and businesses budgets |
| person). The reason we do all of this is that everyone | | | | being squeezed it's a natural that Skype with over a |
| looks for a better price. This is evidenced by us | | | | billion downloads will continue to grow. To learn more |
| shopping at stores like Walmart and Costco, whose | | | | about Skype you can google it or check out If you |
| raison d'etre is low pricing.The last bastien for high | | | | have any questions you may email me at , to learn |
| margins has been the telephone industry. First they had | | | | how to save money on all your communication needs. |
| monopolies over local phone rates. When this was cut | | | | You should never have to wait to call someone |
| they maintained their cash cows in long distance | | | | again.Steven Schneidman |
| pricing. Ever wonder why pricing was so high. The long | | | | Solutions InkSteven Schneidman has a B.A. in |
| distance lines have been there for tens of years. | | | | Psycholgy and an M.B.A. in finance. He has taught |
| Capital costs are minimal today to maintain these lines. | | | | finance at a Canadian University and worked at a |
| This is where Skype comes in. Through a VOIP | | | | Canadian Bank. He currently owns a successful |
| internet connection you can make free long distance | | | | printing and promotional products company. |